The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.
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The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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Marketing Hall of Femme
The 15 women in this elite group of senior marketers are at the top of their marketing game.
Keep your eye on these 20 rising stars.