Retail

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

One on One: Yahoo's Courtney McKlveen on Retail Advertising

One on One: Yahoo's Courtney McKlveen on Retail Advertising

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Rebuilding a Technology Stack One Step at a Time

Rebuilding a Technology Stack One Step at a Time

The Rockport Group was given a two-year deadline to replace its 161 global systems. Here's how the company is doing it

Foursquare Unveils Predictive Analytics Platform

Foursquare Unveils Predictive Analytics Platform

Better data for better results

Pop-Up Stores Are Getting Smarter

Pop-Up Stores Are Getting Smarter

Pop-up stores can reflect deep integration with modern, high-tech marketing methods

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

The Story of Slawsa: Surviving the Shark Tank and Building a Brand

Julie Busha, CEO of Slawsa, shares her experience on Shark Tank and how she's continuing to market the product today.

An exploration in how brick & mortar and online retailers are adapting to altering marketplaces, changes in consumer preferences, and technological advancements. Retail Week ran from October 10 - 14, 2016. Below is our archive of stories.


Article Archive

The Five Tech Advancements Powering Retail into the Future

Marketing Strategy

The Five Tech Advancements Powering Retail into the Future

How technology is changing the way people shop, and the way retailers market.

Retail Brands Use Augmented Reality to Reinvent Customer Experience

E-commerce

Retail Brands Use Augmented Reality to Reinvent Customer Experience

The best examples of how retail companies use AR

Bringing the Retail Experience to Travel

Marketing Automation

Bringing the Retail Experience to Travel

SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Mobile is Critical for In-Store Retail

Mobile Marketing

Mobile is Critical for In-Store Retail

A review of recent reports suggests brands are missing mobile opportunities in retail

Zappos' Customers Are the "Sole" of Its Loyalty Program

Loyalty

Zappos' Customers Are the "Sole" of Its Loyalty Program

The online shoe and clothing retailer's loyalty program offers different customer segments different relevant rewards.

Google, Amazon Set to Open New Brick-And-Mortar Stores

E-commerce

Google, Amazon Set to Open New Brick-And-Mortar Stores

Online giants will open new stores

Tracking the Advancement of Retail Strategy

Marketing Strategy

Tracking the Advancement of Retail Strategy

We're taking a look back at some of our standout retail related content from the last year.

Retail Review: Best Buy's Chloe

Marketing Strategy

Retail Review: Best Buy's Chloe

It's time for the robotic associate's annual review.

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

Email Marketing

Deborah Lippmann's Six Tips for Polishing Your Email Strategy

The cofounder and managing partner of the luxury nail lacquer brand shares his best practices for sending successful emails this holiday season and beyond.

The North Face Embarks on a New Journey

E-commerce

The North Face Embarks on a New Journey

The preeminent outdoor experience company is set to change the look of its stores

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