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On Sale Now: Essential Guides

  2016 Essential Guide to Omnichannel Marketing

Making sure your strategy is set can future-proof your marketing campaigns

A seamless marketing experience can be achieved by assessing all aspects of the chain to ensure there are no weak links

Expenditure challenges for each channel can help get your budget in order

  2015 Essential Guide to Email Marketing

The Complex, Yet Straightforward State of Email Deliverability

7 Ways to Use Email to Combat Email Disengagement

Capitalizing on Email's Strengths While Overcoming Its Weaknesses

  2015 Essential Guide to Omnichannel Marketing

The Omnichannel Data Opportunity

Rethinking Marketing's Org Chart in an Omnichannel World

The Linchpin Channel of the Omnichannel Marketing Future

  2015 Essential Guide to Direct Mail Marketing

6 reasons to invest in direct mail

5 tech trends helping to put a new spin on direct mail marketing

10 direct mail myths busted

 2015 Essential Guide to Content Marketing

7 global content marketing do's and don'ts

How to create content marketing that sells

What strategies will boost your content marketing success - and which to ditch

 2014 Essential Guide to Email Marketing

12 teachable moments from email

8 ways to increase qualified leads through email

Mobile-Email marriage

What's hot in email marketing

Email's mixed messages

 2014 Essential Guide to Omnichannel Marketing

5 ways to evolve your marketing to omnichannel

3 companies successfully measuring cross-channel performance

4 strategies for optimizing the marketing channel mix

How to cook up a healthy omnichannel mix

15 tips on how to break the bad habits standing in the way of success

 2014 Essential Guide to Direct Mail Marketing

11 direct mail marketing myths dispelled

CMO Q&A: Behind the scenes at the USPS

5 ways to blend digital into direct mail

Personalizing every step of the direct mail process

How to build relationships with elected officials

Why direct mail marketing still pays

 2014 Essential Guide to Content Marketing

3 companies using content to fuel the customer lifecycle

4 ways marketers use content to increase brand awareness and sales

12 content marketing gaffes to avoid

5 tips for harnessing internal expertise to create compelling content

Strategy first, then content

How to snag the top content job

2013 Essential Guide to Email Marketing

4 big email marketing mistakes and how to avoid them

3 companies use email to adapt to their customers' unique lifecycles

12 marketers sound off on email marketing trends

Mobile email on the move

Email's Role in Customer Trust

Here comes big content


2013 Essential Guide to Multichannel Marketing

4 elements of a holistic multichannel marketing strategy

3 brands use multichannel data for targeting and engagement

13 marketers sound off on multichannel trends

Multiple channels, one customer relationship

Traditional marketing gets charged up

Here comes big content


2013 Essential Guide to Loyalty Marketing

4 ways to make loyalty programs unique and engaging

3 ways marketers impact the customer experience

12 ingredients for baking in customer loyalty

Loyalty takes listening

Are you (Customer) Experienced?

Relevance in high-priority customer interactions builds long-term loyalty


2013 Essential Guide to Data-Driven Marketing

Hot List: 4 data  issues marketers should not ignore

Navigating the murky boundaries of privacy

Trend Watch: Industry insiders on data issues and opportunities

Overlook this data issues and lose customer

The ROI of marketing data

Data in harmony


 2012 Essential Guide to Direct Marketing

Close direct marketing divide with traditional and digital mix

Direct mail revenue remains workhorse for marketers

Personalize direct marketing campaigns for real results

Digital printing technology decisions made simpler

Make the most of your print partnerships

Using customer loyalty to reward with relevance


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Events DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Events DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.