Perry Simpson

Perry Simpson

Digital Content Coordinator

“Perry Simpson is the Digital Content Coordinator at Direct Marketing News, and manages Web and social media content for the brand. He also chronicles the convergence of digital and direct marketing with regular editorial output. In his spare time, Perry freelances for music and hip-hop publications such as magazine Birthplace Magazine, HotNewHipHop.com, and Under the Radar. Perry holds a B.A. in Journalism from the University of Cincinnati.”

Most Recent Articles by Perry Simpson

What Marketers Need to Know About UX

What Marketers Need to Know About UX

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What UX is, and why it's so important

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

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The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

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Content is selling. Especially when it's FTC compliant, and runs for several months.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

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A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

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Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

More Articles by Perry Simpson

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