Marketing Strategy

Mother's Day: Price Tags and Hashtags

Mother's Day: Price Tags and Hashtags

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Mother's may be priceless, but consumers will be spending a lot of dollars on them this weekend

How to Build Your Personal Brand [Video]

How to Build Your Personal Brand [Video]

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Panelists discussed how to nurture a personal brand during the second sponsored panel at our 2017 Marketing Hall of Femme event.

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

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Our weekly column about marketing tech and ops

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

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The world of the niche marketing agency

The State of Data-Driven Marketing

The State of Data-Driven Marketing

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A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

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How a marketing cloud platform helped the pizza chain engage consumers

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

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Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

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Moving beyond MA, Marketo is offering an open platform for an engagement economy

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

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Receptiv CEO speaks about how brands can learn about consumers with app data

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

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Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

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Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

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Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

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The 15 women in this elite group of senior marketers are at the top of their marketing game.

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

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Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

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Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

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Our weekly column about marketing tech and ops

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

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The Weather Company and LiveRamp collaborate for a first of its kind data integration

Repeat Message as Needed

Repeat Message as Needed

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A deep dive into the key topic of cadence

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

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Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

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Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

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A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

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If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

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Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

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The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

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Marketing leaders break down the best ways to approach ad placement

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Marketing Hall of Femme

Events DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Events DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.