UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

The University of Chicago Re-Engages Alumni Through Online Learning

The University of Chicago Re-Engages Alumni Through Online Learning

The school launched AlumniU to engage former students and build relationships that will drive donations

The Monday Stack: An Election Win for Algorithms?

The Monday Stack: An Election Win for Algorithms?

Our weekly column about marketing tech and ops

The Thin Slice of Endless Possibility

The Thin Slice of Endless Possibility

The world of the niche marketing agency

TwinSpires Bets Big on AI for the Kentucky Derby

TwinSpires Bets Big on AI for the Kentucky Derby

How an online wagering site is using AI to entice once-a-year bettors to become year-round customers

The State of Data-Driven Marketing

The State of Data-Driven Marketing

A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills

Snap, Like Predecessors, Arrives at Self-Service Ads

Snap, Like Predecessors, Arrives at Self-Service Ads

UK Location Intelligence Veteran Stakes US Claim

UK Location Intelligence Veteran Stakes US Claim

Blis places an intriguing bet on the power of location intelligence to predict customer behavior

How Truth Initiative Grew an Online Community

How Truth Initiative Grew an Online Community

The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

Banza Cooks Up Engagement on Social Media

Banza Cooks Up Engagement on Social Media

Healthy pasta company expands marketing on social media with predictive branding

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

How the enterprise community manager for Akamai goes about proving her worth.

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

PizzaRev Heats Up Engagement with Rewards Program

PizzaRev Heats Up Engagement with Rewards Program

How a marketing cloud platform helped the pizza chain engage consumers

How the Enterprise is Stacking Up

How the Enterprise is Stacking Up

CabinetM launches its paid Enterprise Cabinet, helping CMOs finally discover how their stacks stack up

Brussels Airlines Taps Unique Ads to Promote New Route

Brussels Airlines Taps Unique Ads to Promote New Route

How the airline company engaged consumers with social media

Marketing Automation Capabilities at a Glance

Marketing Automation Capabilities at a Glance

A new report from R2i surveys the capabilities of some of the best-known marketing automation platforms

How to Build Your Thought-Leadership Campaign from Scratch

How to Build Your Thought-Leadership Campaign from Scratch

Three tips from PwC's Paul Dunay

An Open Platform for Engagement

An Open Platform for Engagement

Moving beyond MA, Marketo is offering an open platform for an engagement economy

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

How a User-First Approach Helps Audience Targeting in Mobile

How a User-First Approach Helps Audience Targeting in Mobile

Receptiv CEO speaks about how brands can learn about consumers with app data

The Monday Stack: SAP Rises

The Monday Stack: SAP Rises

Our weekly column about marketing tech and ops

How to Climb the Corporate Ladder [Video]

How to Climb the Corporate Ladder [Video]

Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.

What Marketers Need to Know About UX

What Marketers Need to Know About UX

What UX is, and why it's so important

One on One: Connecting the Physical and Digital with Shobhit Shukla

One on One: Connecting the Physical and Digital with Shobhit Shukla

Shobhit Shukla explains how Near evolved from a location to an ambient intelligence platform

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Fem or Foe: Do Brands Promoting Femvertising Actually Practice What They Preach?

Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale

Oracle Announces New Chatbot and AI Products

Oracle Announces New Chatbot and AI Products

The latest chatbot, AI, and orchestration innovations announced today

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

Barriers to Power: Biases that Restrict Women's Advancement and Ways to Overcome Them

What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?

Leadership Connection: How to Build Your Personal Brand

Leadership Connection: How to Build Your Personal Brand

Back it up with demonstrable actions and be generous with advice

How to Climb the Corporate Ladder

How to Climb the Corporate Ladder

Talk about the benefit of heterogeneous teams and don't shy away from asking for what you need

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Drybar's Brittany Driscoll Kicks Off DMN 2017 Hall of Femme

Driscoll discusses Drybar's mission and more

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Forceful Versus Fragile: Why Women Walk a Corporate Tightrope

Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

How Multiple Platform Marketing Spread Rare Disease Awareness

How Multiple Platform Marketing Spread Rare Disease Awareness

Cambridge BioMarketing raised awareness and funds through multiple platforms

AR Takes Off on Facebook

AR Takes Off on Facebook

It's early days for AR on social media, but its marketing potential is clear

Why Google's Second Shot at Programmatic TV Buying Will Work

Why Google's Second Shot at Programmatic TV Buying Will Work

Things have changed since 2012, and Google's re-entry to the market will change it even more.

Measuring The Shift In Retail

Measuring The Shift In Retail

The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources

PerfectLens Sees ROI with a Clearer View of the Customer Journey

PerfectLens Sees ROI with a Clearer View of the Customer Journey

The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions

How Data Catapulted the Personalized Children's Book

How Data Catapulted the Personalized Children's Book

Lost My Name developed a unique brand out of unique literary experiences

The Monday Stack: Ads, AdTech and Addressable TV

The Monday Stack: Ads, AdTech and Addressable TV

Our weekly column about marketing tech and ops

Monin Stirs Up Sales with Email Segmentation

Monin Stirs Up Sales with Email Segmentation

The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer

FTC Warns Influencers and Brands to Make Sponsorships Clear

FTC Warns Influencers and Brands to Make Sponsorships Clear

If the industry doesn't shape up, enforcement action may be around the corner.

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

How Collaborative Data Helps Marketers Read the Clouds

How Collaborative Data Helps Marketers Read the Clouds

The Weather Company and LiveRamp collaborate for a first of its kind data integration

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Identifying Data Bias Early

Identifying Data Bias Early

How to guard against biases that can wreck your analytics results and machine learning models

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic Display Spending to Reach Nearly $33 Billion

Programmatic advertising appears to be stronger than ever

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Facebook Bot Reboot Intriguing for Businesses

Facebook Bot Reboot Intriguing for Businesses

Chatbots may finally be ready for widespread adoption

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

Striking Matches with MaxPoint

Striking Matches with MaxPoint

The CRM and matching software vendor catalyses audiences for the marketing eco-system

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

How the professional basketball team uses data and segmentation to target the right fans

More About Agencies

More About Agencies

Here are some of our recent writings on the agency space

DMN's 2017 Agency Snapshot

DMN's 2017 Agency Snapshot

Discussing the evolution of direct with some of the industry's leading agencies

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

Our weekly column about marketing tech and ops

One on One: Ric Elert and the Person-Centric Approach

One on One: Ric Elert and the Person-Centric Approach

Ric Elert of Conversant describes how data picks out the unique (anonymized) customer

What the Burger King Internet of Things Ad Portends

What the Burger King Internet of Things Ad Portends

The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.

3 Things Marketers Should Look for in a Brand Partner

3 Things Marketers Should Look for in a Brand Partner

Two West Elm directors reveal what they look for in choosing a brand partner and share examples of successful collaborations.

Compliance, Content, and Time are the Keys Great to Native Ads

Compliance, Content, and Time are the Keys Great to Native Ads

Content is selling. Especially when it's FTC compliant, and runs for several months.

Snapchat Aims to be the Online-to-Offline Conversions Social Network

Snapchat Aims to be the Online-to-Offline Conversions Social Network

A new ad product brings measurability to advertisers on how their Snapchat ads are driving foot traffic

One on One: Enter the GIFs, says David McIntosh

One on One: Enter the GIFs, says David McIntosh

It's GIF season on mobile. David McIntosh shares what marketers need to know.

Cariloha Drives Traffic and Conversion with Retargeting

Cariloha Drives Traffic and Conversion with Retargeting

How the bamboo apparel and accessories retailer targeted returning site visitors with display and Facebook ads

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

IBM Study Finds Most People are Disappointed with Digital Brand Experiences

70 percent of consumers aren't impressed with "The Experience Revolution."

Facebook Instant Articles Flopping for Publishers

Facebook Instant Articles Flopping for Publishers

Is the party over for Instant Articles?

Influencer Marketing is Creeping into Alexa

Influencer Marketing is Creeping into Alexa

Hearst Corp. is bringing daily Oprah quotes to Amazon Alexa.

What Prevents Women from Breaking into the "She-Suite"?

What Prevents Women from Breaking into the "She-Suite"?

A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions

Knowing the Difference Between Loyalty and Retention Programs

Knowing the Difference Between Loyalty and Retention Programs

Smart companies know which ones to use for each situation

YouTube is Getting Safer for Brands

YouTube is Getting Safer for Brands

Changes to YouTube's partner program will make it harder for new channels to make money, but safer for successful creators.

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

Our weekly column about marketing tech and ops

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

Ralph Lauren's Store Closure Might be an Omnichannel Blessing

The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.

Why Amazon Might Make NFL Streaming Work

Why Amazon Might Make NFL Streaming Work

AI: The Beating Heart of ABM

AI: The Beating Heart of ABM

At the Demandbase Marketing Innovation Summit, talk of ABM continually turned to talk of AI

One on One: Sergio Restrepo on Translation and Production on a Global Scale

One on One: Sergio Restrepo on Translation and Production on a Global Scale

Sergio Restrepo says Lionbridge, the translation platform, can be at the core of digital production

How Deep Learning Will Disrupt Marketing

How Deep Learning Will Disrupt Marketing

If brands and marketers want to get the right message to the right customer at the right time, they need to prepare

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

In a World of Media Bias, The Wall Street Journal Seeks Objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election

How to Use ABM for Customer Acquisition

How to Use ABM for Customer Acquisition

Patient investment in strategic ABM makes sense when you're hunting the big "whale account"

Methods to Avoid Ad Placement Issues

Methods to Avoid Ad Placement Issues

Marketing leaders break down the best ways to approach ad placement

The Debate Over Data Will Never End

The Debate Over Data Will Never End

Consumers are worried demands will grow, brands are worried it will be taken away

One on One: Tapping the Hidden Potential of Podcasts

One on One: Tapping the Hidden Potential of Podcasts

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

BigQuery Through The Eyes of Looker

BigQuery Through The Eyes of Looker

Google's new data transfer and management capabilities are making an impact on a data start-up

3 Rules for Marketing in Trump's America

3 Rules for Marketing in Trump's America

The former CMO of The Hershey Company shared his guidelines for marketing during the Trump presidency

Grocery Industry Ripe for Digital Transformation

Grocery Industry Ripe for Digital Transformation

Grocery shopping habits are shifting and marketers will need to adapt

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

How Digital Agencies Find (and Keep) Clients

How Digital Agencies Find (and Keep) Clients

Finding clients worth keeping, and keeping the clients you find

The Monday Stack: Art and Data

The Monday Stack: Art and Data

Our weekly column about marketing tech and ops

Sports on Social Media Makes Sense (And Dollars)

Sports on Social Media Makes Sense (And Dollars)

Why social media platforms are partnering with sports' organizations now

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

3 Reasons the Death of Data Privacy Rules is Bad for Advertisers

The vote to overturn FCC regulations may not be as good for marketers as you think.

Advance Auto Parts Revs Up Engagement With Castrol Campaign

Advance Auto Parts Revs Up Engagement With Castrol Campaign

How the auto parts company engaged consumers with an ad series

One on One: Patricia Césaire on Data and the Content Experience

One on One: Patricia Césaire on Data and the Content Experience

Patricia Césaire of ContentSquare

Why Email is the Common Denominator for Zillow Brands

Why Email is the Common Denominator for Zillow Brands

Upon acquisition, Zillow found many of its sub-brands were using the same email provider.

5 Reasons ABM is Key to B2B Success

5 Reasons ABM is Key to B2B Success

More and more companies are producing successful results from ABM practices

What Apple's AR Venture Means for Marketers

What Apple's AR Venture Means for Marketers

Does Apple's pivot to AR make it the next big thing?

One on one: Artfinder on Personalizing Art Tastes

One on one: Artfinder on Personalizing Art Tastes

Jonas Almgren describes how his company is bringing machine learning to the world of art.

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

House Votes to Block FCC's Internet Privacy Protections

House Votes to Block FCC's Internet Privacy Protections

Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers

365 Tickets USA Gets Results with New Solutions

365 Tickets USA Gets Results with New Solutions

A discount ticket seller implements a new solution to deter customers from abandoning its site — and get them to return when they do

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Marketing Hall of Femme

Events DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Events DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.