The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where
Hear from our panel of experts who spoke during the 2017 Marketing Hall of Femme on some of the effective behavioral guidelines to assist you along your professional growth journey.
Dove, Brawny, and Bud Light have all seen great success from their pro-female campaigns. In this article, DMN takes a closer look at whether these brands actually live by their female empowerment messages or whether they're just marketing them to make a sale
What barriers are holding women back today? Are they internal or external, and is sexual harassment ever to be tolerated?
Female representation in the executive suite is on the rise, but women still face unique challenges. Unlike their male counterparts, women have to play every role in the workplace — except themselves.
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
The rise of online retail, empowered by analytics, is fast transforming the industry. Here are lessons retailers can embrace, despite diminishing resources
The premium syrup and concentrate manufacturer uses purchase, engagement, and preference data to deliver the right message to the right customer
A panel featuring Arianna Huffington, YouTube's Susan Wojcicki, and others shared what they think inhibit women from securing leadership positions
The luxury brand is outsourcing work on its eCommerce platform, leaving a big opportunity to refine its customer experience online.
The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Legislation blocking FCC privacy rules, if signed by President Trump, will allow ISPs to sell browsing and other personal data to marketers and advertisers
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Marketing Hall of Femme
The 15 women in this elite group of senior marketers are at the top of their marketing game.
Keep your eye on these 20 rising stars.