Elyse Dupre

Elyse Dupre

Special Features Editor

Elyse Dupré is special features editor at Direct Marketing News and covers ever-evolving trends in the marketing world. She joined Direct Marketing News in August 2012 after graduating from Boston University with a B.S. in journalism and a B.A. in psychology.

Most Recent Articles by Elyse Dupre

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

Personalization Is at the Heart of CVS's ExtraCare Loyalty Program

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The pharmacy retailer's VP of loyalty and personalization discusses how the brand drives relevancy through data-driven marketing.

The University of Chicago Re-Engages Alumni Through Online Learning

The University of Chicago Re-Engages Alumni Through Online Learning

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The school launched AlumniU to engage former students and build relationships that will drive donations

How Truth Initiative Grew an Online Community

How Truth Initiative Grew an Online Community

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The community manager of the smoking-prevention nonprofit reveals the key ways he drives engagement among online community members

A Checklist for Proving Your Value as a Community Manager

A Checklist for Proving Your Value as a Community Manager

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How the enterprise community manager for Akamai goes about proving her worth.

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

How Heineken Got a More Holistic View of Its Commercial Marketing Budget

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The beer brand's national sales director discusses how a new solution helped her get a clearer sense of how much different divisions were spending and where

More Articles by Elyse Dupre

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