The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform
Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them
Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.
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Marketing Hall of Femme
The 15 women in this elite group of senior marketers are at the top of their marketing game.
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