How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

How Testing and Personas Helped Super Shoes Find the Right Direct Mail Fit

The footwear retailer sent targeted versions of two direct mail pieces to see which one would outperform

USPS Reports Increasing Loss for FY 2016

USPS Reports Increasing Loss for FY 2016

Healthcare obligations loom, while shipping and packages revenues and volume increases by double digits

Using Direct Mail to Win at Engagement Marketing

Using Direct Mail to Win at Engagement Marketing

The channel delivers results, but many marketers are still not getting the message.

The DMA Announces Data Standards 2.0 Initiative

The DMA Announces Data Standards 2.0 Initiative

The marketing association is expanding its self-regulatory scope in efforts to improve data collection and usage for this new age.

The DMA's &Then Highlight Rapidly Changing Landscape

The DMA's &Then Highlight Rapidly Changing Landscape

Conversations at and around the latest installment of the DMA &Then conference touched upon many topics, but none more that the impact of technology on consumers and the companies that serve them

Direct Mail Key to Trump Fundraising Efforts

Direct Mail Key to Trump Fundraising Efforts

The Republican candidate has spent a considerable amount on direct mail marketing

Is it Time to Bury the Name 'Direct Marketing'?

Is it Time to Bury the Name 'Direct Marketing'?

Agency leaders agree direct marketing is alive and well, but the term itself may need rehabilitation

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Many Have Not Made Up Their Minds About Drone Delivery, USPS Says

Those that have are more positive than negative about drone delivery

One on One: Wayne Powers on the Journey from Print to Digital

One on One: Wayne Powers on the Journey from Print to Digital

Print marketing is still showing growth for Valassis, but onboarding the audience to digital makes a lot of sense

At Long Last, Catalogers Anticipate Rate Relief from USPS

At Long Last, Catalogers Anticipate Rate Relief from USPS

Changes in flats pricing strategies being considered by the Postal Service will give the catalog channel a shot of adrenaline.

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Marketing Hall of Femme

Events DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Events DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.