One on One: Tapping the Hidden Potential of Podcasts

Share this content:

audioBoom's Stuart Last discusses the burgeoning podcast market, why marketers should tune in, and who they should be targeting.

It's undeniable that the media landscape has changed considerably for marketers over the last decade or so. Traditional formats like TV and terrestrial radio are less dominant, while digital continues to grow. But just as digital disrupted TV and brought on the streaming craze, so too has radio evolved into digital podcasts.

We sat with Stuart Last, COO of audioBoom, to discuss the growth of the U.S. podcast market, why marketers should consider the format in their digital strategies, and why podcasts could actually be the key to reaching many minority consumers.

close

Next Article in Digital Marketing

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Marketing Hall of Femme

Events DMN's 2017 Marketing Hall of Femme

DMN's 2017 Marketing Hall of Femme

The 15 women in this elite group of senior marketers are at the top of their marketing game.

Events DMN's 2017 Women to Watch

DMN's 2017 Women to Watch

Keep your eye on these 20 rising stars.